Breaking news: English360 is now independent
As we announced to our customers last week, English360 is now independent of Cambridge University Press, and we are now a wholly owned and fully autonomous organization. This is, of course, very exciting for all of us at English360, and not just from a business perspective: it’s exciting because it’s the next step in fulfilling our shared vision of where education is going, and how teachers will use technology.
How it all began
English360 was founded 6 years ago as a tiny, teacher-led start-up with big plans but few resources. We presented an alpha version of our web application at BESIG in Berlin in 2007 (it went live on the web for the first time the night before the session!). We had a clear vision, but as a tiny start-up we faced huge challenges when entering into a global ELT community dominated by big players.

BESIG Berlin 2007: The English360 launch session
Now, as it happened, Cambridge University Press was scouting new technology at BESIG that year. They attended our session, and to make an extremely long story short, English360 and Cambridge entered into a joint venture, creating Cambridge-English360 Ltd. It was an inspired partnership for a range of reasons: Cambridge got some cutting-edge technology, together with the team that built it. English360 received:
- a wide range of Cambridge courses and resources to re-purpose in the platform
- support from the global Cambridge sales teams
- financial support (we were now able to pay ourselves a salary)
- co-branding with the strongest brand in ELT
The partnership was successful. Together with Cambridge, we launched over 50 courses in the platform. We signed up thousands of users in dozens of countries and on every continent. We picked up the David Riley Award for Innovation and were shortlisted for an ELTon. We made the software more powerful and added some extremely cool content authoring templates. Many challenges remained, but we had managed to gain traction towards our goal.
So what happened?
And of course what happened is what always happens: this very success stressed the organization. We’d proven the concept: an open platform that gives teachers and schools unprecedented ability to work with publisher content, author their own content, and combine the two into personalized courses, to be delivered online, in class, or as blended learning.
And, now having proven the concept, we were inundated with new ideas and new projects for the platform, from ourselves, from our partner, and from customers. We worked hard to continue to prioritize and execute, but soon both partners realized that we were in danger of losing focus.
So we mutually decided to allow both partners to use the platform as needed, enabling each to dedicate the focus necessary for their own projects. It made perfect sense, and then about a week later we all realized that at this point there was really no reason for a joint venture any more, and that it would be better for both partners to maintain a strong strategic alliance, but without having the complications of a formal joint venture.
So that is what we’ve accomplished: an amicable separation that jettisons the problems but maintains what works. Cambridge University Press deserves tremendous credit for the enlightened, collaborative, teacher-focused business philosophy that provided the flexibility for this new relationship. English360 is now independent, but with the content agreements in place for the all the Cambridge resources currently in the system, and new agreements for new Cambridge content as well (we’re launching the first new course in October).
What does this mean for English360 going forward?
For us, independence has some intriguing advantages, some of which you can probably guess. Everyone on the English360 team is tremendously excited about this next step in our progress. We’ll discuss these advantages in “Part 2” of his post, coming soon.
Engineers needed!
Do you teach engineers? If so, English360 needs you! We’re looking for non-native speaker engineers to take a short online questionnaire and possibly participate in a quick follow-up phone or Skype call (purely optional!). In return, we’re offering free access to some amazing forthcoming English for engineering resources. If you know anyone who might be interested, please email engineers at english360 dot com, and we’ll do the rest.
Community webinars in September
Starting in September, you will be able to benefit from our Community webinars.
2nd Sept (16.oo -17.co GMT) English360 - the basics :
- Browse content
- Create course
- Duplicate content
- Use course with learners
13 Sept Sept (14.00 -15.00 GMT) English360 - Online / blended course design
- basic guidelines
- adding structure
- allowing for flexibility
- ongoing course design issues
- folders and task patterns
29nd Sept (10.00-11.oo GMT / 12.00 - 13.00 CET) Giving learners feedback at a distance
- negotiating correction strategies
- monitoring performance
- reviewing learner submission
- giving feedback
- feedforward strategies
Before you join the meeting, please click here to make sure that you have the appropriate players.
For further information, please contact teachersupport@english360.com
Looking forward to meeting virtually!
The Unplugged Conference, Barcelona
“Were you there for the first one?” people may well ask in years to come, when the Unplugged Conference has become a regular feature on the ELT conference scene, perhaps even the go-to event of the calendar.
Even before I’d touched down in the city where I trained as a teacher and spent the early years of my career, I had a sense that we might be in for something special. Organised by the IATEFL Teacher Development Special Interest Group (TDSIG) and sponsored and hosted by OxfordTEFL, we would start by observing a lesson using real learners of English from the local community, led by Scott Thornbury and Luke Meddings, authors of the award-winning Teaching Unplugged. It would be a rare chance to see Scott and Luke put their theory into practice. We’d then have the chance to discuss the class with Scott, Luke and the learners themselves before an afternoon of small-group discussion organised around the principles of Open Space Technology. For those unfamiliar with Open Space (I admit that I was), it is an approach to organising events and meetings governed by four guiding principles and one law. The principles are:
1. Whoever comes is [sic] the right people.
2. Whenever it starts is the right time.
3. Whatever happens is the only thing that could have.
4. When it’s over, it’s over.
And the “Law of Two Feet” states: “If at any time during our time together you find yourself in any situation where you are neither learning nor contributing, use your two feet, go someplace else.”
(For more on Open Space, get over to Scott Thornbury’s A-Z of ELT for a great post.)
During my CELTA course, Scott came in to do a session on what he was then calling Dogme (Teaching Unplugged seems to be the preferred term now, but I’ve used them interchangeably in this blog post). The session stuck with me for two reasons: firstly because of a seemingly far-fetched anecdote that Scott told at the start of the session (that I’ve never forgotten but also never completely believed) about a teacher in Papua New Guinea who was forced to embrace materials-free teaching when the pack horse carrying all of the text books to the remote village where he was working fell into a ravine (or was it a river? Scott, please feel free to correct the details in my summary there; it’s been a long time since I heard the story!). To my chagrin (I should be more trusting), I’ve since learnt that the story is completely true. Secondly, I used the activity that Scott showed us in that session with many classes afterwards (it was based entirely around the contents of your learners’ pockets, and it never failed).
Looking back on it now, only two weeks into my teacher training and suffering from the input overload, lack of sleep, and adrenaline highs-and-lows of the CELTA, I think I made a critical mistake in my understanding of Dogme, a mistake that perhaps some of us continue to make: that it is all about what the teacher shouldn’t be doing. I came out of Scott’s CELTA session thinking that Dogme was basically just about not using coursebooks in your teaching. And I’ve since heard criticism leveled at unplugged teaching for the (mistaken) belief that it prohibits the use of technology as part of the learning process. But the Teaching Unplugged “guidelines” (for want of a better word) are not a list of what you shouldn’t be doing as a teacher. Rather, they are a set of useful principles based on the belief that the learner should be at the centre of what happens in the classroom: that lessons should be conversation-driven; that teaching should be “materials-light” (not, you’ll notice, “materials-free”); that lessons should focus on emergent language; and, as Luke put it on the day, that we should draw on “learners’ lives and learners’ language”.
When I later became a publisher, I followed the growing popularity of the Teaching Unplugged movement with interest (a lot of publishers do …). You might assume that ELT publishers consider unplugged teaching a threat to their business, but I didn’t see it like that. For me, the principles behind Dogme were a counterweight to my day job, a way of maintaining a balanced perspective. I could never be completely uncritical of Dogme, and I’m still not. But I couldn’t doubt its importance or deny that a lot of what it stands for appealed to me when I was teaching and still appeals to me now.
None of which is to say that I didn’t feel a *tiny* bit of trepidation about attending this conference. I’ve worked in publishing for longer than I taught. For a time I was in charge of a very well-known and successful adult general English course. I’ve written an ESP course book. My business card reads “Publishing Manager”. How would I be received by the other delegates? Would I be persona non grata? Would anyone else from the publishing industry attend so that we would have strength in numbers?
Of course none of the above turned out to be true (apart from the final point: there was no representation from ELT publishers — a shame, I think). The organisers and delegates welcomed me and showed interest in my perspective. And the more I reflected on it, the more I realised that I would have no qualms talking to a group of unplugged teaching advocates about what I do for a living. Apart from the fact that English360 isn’t a publisher (we’re a tool for teachers, a way for them to use and create learning content), I believe that what we do at English360 is very much aligned with certain elements of the unplugged teaching philosophy, especially in our “bottom-up” rather than “top-down” approach to materials development. At the root of what we do at English360 is the belief that learners and teachers know better than we do what they need most at this particular time, in this particular place, with these particular people. We can’t plan for every context that a teacher will end up in, but we can give them a tool to help them be better prepared for it: a platform for dynamic, flexible, personalised and localised course creation, a way of reinventing (dare I say “unplugging”) the coursebook.
But back to the conference. Scott and Luke did their thing, with the class of 16 learners sitting in a semi-circle, and forty-odd teachers watching attentively. To the students’ credit (and Scott and Luke’s), the large audience didn’t seem to affect the class dynamic. I won’t go into detail here about the class itself and the subsequent discussion and plenary (I’m sure great summaries of both will appear on other blogs), but it was electrifying to have the learners present for the post-class discussion, to hear their thoughts on being taught “unplugged”, to listen to them talking about their experience as learners.
A pause for a quick sandwich and a beer and then it was back to OxfordTEFL for the afternoon sessions. In the spirit of Open Space, it was up to us as delegates to decide what we’d like to spend the rest of the day discussing. We limited ourselves to six questions, each of which we would attempt to answer in a ten-minute presentation at the end of the day. I chose (unsurprisingly) to join a group discussing the question of whether the use of published materials could be compatible with an unplugged approach.
Despite being a small group (Principle 1: “Whoever comes is the right people”), the conversation ran and ran. We all agreed that the use of published materials was not at odds with Teaching Unplugged as such (in fact, it was, for many people, a reality of it): it just required an understanding that in teaching, as in all things, everything must be in moderation, meaning moderation in the use of published materials but also in the application of Dogme principles. When we presented our ideas to the rest of the delegates, we argued for this moderate, “non-dogmatic” approach to Dogme, and for a kind of eclecticism in our choice of materials and approaches. There are good published materials and bad published materials, just as there are good unplugged lessons and bad unplugged lessons. The key for the teacher is to know what will work best in this this context, with these learners.
Despite Principle 4 (”When it’s over, it’s over”), the day was over at exactly the time it was supposed to be, thanks to the organisational skills of Duncan Foord and his team at OxfordTEFL and the TDSIG. There’s an all-too-rare feeling you get as a group when you know that you’ve been part of something special, a kind of collective glow that sadly fades in the subsequent days. It reminded me of my CELTA, in fact. As the post-conference meal turned into post-conference drinks, we said our goodbyes and promised to come back next year and repeat the experience. (As an aside, Lindsay Clandfield made the excellent suggestion of using the “observed-lesson-followed-by-Open-Space-workshops” format as the basis for a “plugged conference” which would examine the use of coursebooks and technology in the same critical way.)
For me this was a benchmark conference, for its format, its content, and its participants. I left feeling energised and keen to deepen my understanding of Dogme, as a teacher, a teacher trainer and (whisper it!) even as a publisher.
Don’t miss it next year!
Some photos of the event courtesy of Graham Stanley.
Back from BESIG 2010
This is my first blog post for English 360 since I joined the team in the summer, but I plan to blog pretty regularly from now on.
Last weekend I attended the excellent BESIG conference in Bielefeld, Germany. BESIG, of course, being the Business English Special Interest Group of IATEFL. It’s always a great conference - my favourite of the year - and this year was no exception. The best thing about it, and this goes for all conferences, I suppose, is the networking. I’ve never been a great one for ‘rubbing elbows’ and mingling, but the nice thing about BESIG is that it’s so easy to make friends there. But in fact most of my BESIG friends are people I’ve met through discussion forums, blogging and social networking. (I could add tweeting, but I’m possibly the world’s least active tweeter … which I hope to rectify one day soon).
If you want to get involved (and meet some great people) I strongly recommend BESIG’s Yahoo group, which is always lively and useful. (You don’t need to be a member of BESIG to join, but you’ll need to set up a Yahoo! account, which takes minutes). BESIG also has a group on LinkedIn, which is a great way of building contacts. Finally, there’s also a BESIG Ning group, which is another way to get to know people. None of these will cost you any money - always an important incentive for me.
Anyway, I arrived in Hannover airport on Friday evening and was delighted to find I was sharing a car to Bielefeld with Mark Powell, the plenary speaker at the conference and one of my ELT heroes. I’ve just written the teacher’s notes for his latest book, Dynamic Presentations, so I felt a bit like royalty at the conference (not that anybody else cares about a lowly teacher’s book writer!)
We arrived at the conference just as the opening ceremony was finishing, so we missed the amazing news that English 360 had won the David Riley Award for Innovation in Business English and ELT. But the room was still buzzing from the news, and my English 360 colleagues were still grinning and a bit shell-shocked, I think.
The meal and networking event on Friday evening was excellent, and a great chance to catch up with old friends, meet some new ones, and even do a bit of business. If only there were such an event on the Saturday evening too - for me, this is what the BESIG conference is all about, but there just wasn’t enough time to chat to everyone I wanted to see.
Saturday morning started with an explosion of energy and good ideas from Mark Powell, who was talking about Lean Language: Streamlining Business English. In his new book, he mentions the importance of steak and sizzlein a presentation. Steak is the meaty part, the stuff that you learn and take away from a presentation. The sizzle is the excitement, the energy, the showmanship of a presentation. Think of the experience of a barbecue, where the smell and sound of the sizzling food is just as important as the food itself. A presentation that’s all steak will be boring. A presentation that’s all sizzle will be fun but ultimately not very satisfying. Needless to say, Mark’s session had plenty of both. The audience was roaring with laughter almost all the time, but there was also plenty of meat to get your teeth into (with aplologies to vegetarian readers). I strongly recommend watching Mark’s plenary here - the video’s not available at the time of writing, but I’m assured it’s coming very soon.
The rest of my day was pretty much mapped out for me - I attended the sessions I had a personal connection with. First I went to Mark’s second session , on presentation skills, which was every bit as brilliant as the first session. I also attended Nick Robinson and Mark Ibbottson’s session “From Marketing to Engineering: effective ESP teaching“, which was excellent. Nick and Mark have both written books for my series, Cambridge English for … (see image below), and they showed how to approach the same topic, high-performance electric cars, from two completely different perspectives, Marketing and Engineering, and how this illustrates some important principles in ESP course design - a particular interest of mine.

Afterwards, I went to Cleve Miller’s session on Performance-based Business English: Boosting ROI for both students and HR. This was also very thought-provoking: by focusing on particular performance events (such as an upcoming presentation or business trip), we can make our teaching much more effective. I won’t go into detail here - that’s something I’ll leave for Cleve to expand on in this blog.
My final session of the day was Ros Wright’s session on Nursing English: The Ultimate ESP challenge. (Ros is one of the authors of Good Practice, an excellent medical English course which is available on English 360). This is a field I’ve done a lot of work in recently (as editor and presenter, not, you’ll be pleased to hear, as an actual nurse). The topic was very similar to the things I was talking about at last year’s BESIG conference: the huge challenges facing nurses with low-level English in extreme situations. Ros focused on communication skills such as active listening and use of lay language, which can make all the difference in the work of a nurse. It seems that nursing is every bit as much about communication as a therapeutic skill as it is about medicine.
That was all I managed on the first day. My head was very much full as I tried to find my way back to the hotel. (Despite having a map in my pocket, I still managed to get hopelessly lost). In the evening, we had a nice get-together with the Cambridge University Press team and the English 360 team. It was nice for me to be in both camps: I was there as a Cambridge author, but it was also a good opportunity for me to get to know many of my English 360 colleagues, who I’d only ever met on Skype before. The global village we’re all becoming part of is wonderful, but there’s no substitute for meeting face-to-face.
The next day, Sunday, wasn’t very productive for me: I had my presentation in the last slot, 12.05, which meant I spent the whole morning preparing, practising, photocopying and generally getting stressed. I did manage to have some good conversations in the book exhibition, but I’m afraid I didn’t make it to any sessions.
My session seemed to go well. I was talking about Open-Source ESP, i.e. focusing on issues connected with sourcing authentic materials for ESP courses. It was a workshop, so I was delighted that the audience really got into the swing of things and offered plenty of good ideas of their own. I’ll have to write up my presentation in this blog in the coming weeks, so I won’t go into any detail now. But I will show a photo that Valentina took of me in full flow, talking about my diagramming technique for teaching contract-writing skills to lawyers.

Anyway, I’ll leave it there. It was a great conference, in terms of both professional development and networking (or rather, meeting up with friends). I’m really looking forward to next year’s event … in Dubrovnik, Croatia.
Explaining English360 at BESIG 2010
While at BESIG 2010 in Bielefeld, Germany, at Pete Sharma’s Pre-conference event on “Business English materials in the digital age: what’s new?”, the English360 team are showcasing how to incorporate learner-generated content in blended learning programmes and demonstrating how Cambridge resources can be personalised.
Here’s a short video that explains the essence of English360 (made for us by the great folks at Atelier Transfert).
The English Learner Notebook
It seems Spring is full of conferences and as we reflect or share our thoughts on what makes a “good” conference, I know that for me it’s about the opportunity of meeting online “connections” face-to-face. There’s a great buzz from human smiles and human minds exchanging ideas. It’s wonderful to be able to bump into people you might otherwise never meet.
Although online conferences such as the Virtual Round Table - which has just hosted its second event - are powerful and save on travel time, there is less chit chat over morning coffee or time to sit down and speak to people individually.
At TESOL Spain, held in Lleida in March we bumped into Ken Goméz plugging his wonderful notebook, that was a meaningful start to a super event. Since then, I’ve kept in touch by email and would like to share an interview on the Enlano English Learner Notebook project that Ken introduced us to.
Valentina: What are the benefits for learners using English Learner Notebook?
Ken: The main benefit is that the students will have an organised and structured notebook, this will help immensely when revising for exams or when looking for specific material already covered. It also offers sections such as the vocabulary by topic spider diagrams which students may otherwise not bother doing, and which is an incredibly useful tool.
Valentina : What is the English Learner Notebook (ELN)?
Ken: As the title suggests this is a notebook for learners of English as a second language. The aim of the notebook is to help students take effective and organised notes. This is achieved by dividing the notebook into specific sections for the students to note down the relevant information using pre-designed templates.
Valentina: What are some of the ways in which the ELN differs from an “ordinary” notebook?
Ken: At first sight the obvious difference is that the English Learner Notebook is divided into sections each with its own pre-printed design and each page numbered. There is also a short reference section at the back (grammar glossary, verb tense overview, phonetics etc.) for students to consult.
Valentina : How do you see the English Learner Notebook fitting in with digital vocabulary learning aids e.g collaborative mindmaps or online flashcards?
Ken: E-learning is obviously here to stay and a very powerful tool which should not be overlooked even by the traditionalists. I see the English Learner Notebook complementing this process. The student has the opportunity to note down for future reference the most relevant information which they gain from the e-learning sessions, as in a traditional learning environment. The fact that the student has to physically write down information also helps with the retention of that information.
Valentina: Who is involved in the “Enleno” project?
Ken: Enleno is very much a personal project which I developed while studying a CELTA course at the Hyland Academy in Madrid. I saw the need for students to take effective notes and decided to do something about it. The content of the notebook is by Catherine Morley who was one of my tutors on the course. Some friends of mine, ZAC design, helped with the layout and design. I am now in the process of getting the product out into the market. The notebook was on show at the IATEFL conference in Harrogate at the English Language Bookshop and further details on the English Learner Notebook are available at http://enleno.com/
Copy Editing QA Job Vacancy
You
You’ll have an ELT teaching background, copy editing experience - previous knowledge of conversion from print to digital would be an advantage - an eye for detail and will be something of a perfectionist. You’ll need to be competent, confident and comfortable working in a Web environment as the work involves on-screen editing and online communication - we don’t work with proofs and we mostly talk to each other on Skype. The projects and number of hours can vary, so you’ll be expected to be flexible and happy to take on new projects at short notice. We have a dynamic and communicative English360 team that you’ll be required to co-ordinate with, so you’ll need to be comfortable communicating and being contactable online. As well as being an active team member, you’ll also need to be able to work independently and take the initiative when required.
The job
The work is essentially copy editing and carrying out QA on ELT material that is published on the English360 platform. This involves ‘traditional-style’ copy editing (spelling, fonts, layout etc) as well as testing the interactive activities as a user (learner and teacher) to make sure that they work. Part of the editing process requires reporting any problems or issues promptly and clearly using the Web platforms that we have in place for this. You will also be required to document the work done and to keep the team up-to-date with project progress. Your role may also involve reporting on the quality and appropriateness of user-generated content. Liaising with the English360 team on all of the above is an integral part of the role. The work is freelance, with the number of hours dependent on the English360 workflow; however a minimum commitment of 25 hours per week is required initially. As the work can be done remotely, your location isn’t important – but a reliable, fast internet connection is.
Please send a copy of your CV and letter of application to jobs at english360 dot com - Closing date 1st May 2010.
Thoughts from the IATEFL ‘English in the Workplace’ symposium
I was lucky enough to attend the ‘English for the Workplace’ Symposium at IATEFL. All the speakers were wonderful, but it was a comment from Dr Amna Mohamed Bedri that caught my attention most.
According to Dr Bedri, the goal of English for Special Purposes is this: For the learner to acquire higher competence in their field of ESP than an average native speaker.
It’s an interesting thought, and one that has big implications for how English for the workplace should be taught. When a teacher teaches English for the workplace, he or she is always teaching English for Special Purposes as well - that is, he or she is teaching English for the Special Purpose of meeting the needs of that specific workplace. And the teacher will never know the needs of the workplace as well as the learners will!
For all that there are differences between workplaces, there are also cultural differences between the locations of different workplaces - Martina Mbayu’s insights, developed from her years of teaching English in Cameroon (where English is a minority language), were very different from Dr Bedri’s in Khartoum.
I was reminded of Nick Robinson’s excellent presentation on ESP from the previous day, where he explained good ESP practice as a collaboration between language specialists (i.e. teachers) and professional specialists (i.e. the learners). The teachers are (usually) not part of the same discourse community as their learners - Doctors and Lawyers, for example, have very specialised language systems that teachers don’t know. That’s why collaboration is so important.
At the Symposium, Dr Sofija Micic expanded on this idea. She presented on the development of a course in Medical English for Doctors training at Belgrade University, pointing out that Doctors needed to know technical, sub-technical, and layman’s terms for every type of medical condition - a far larger medical vocabulary than any average native speaker – or average teacher – would ever have!

- Martina Mbayu, Cleve Miller, Joseph Tomoh, and Dr Amna Bedri (Dr Sofija Micic not shown)
The question that all this raises for me is this:
If it is difficult for a skilled, intelligent, responsive teacher to teach English for the Workplace, is it even possible to create a coursebook specific enough to support them?
The answer, I think, is ‘no’. Coursebooks must by their nature be broad-ranging, and English for the workplace must by its nature be highly specific. However good the coursebook is, it will never be able to meet the exact needs of both a mining company in Sudan and a soft-drinks distributor in Cameroon!
All of this made me remember why I love working on English360. It’s the only tool I know where you can mix general coursebook material with very specific, specially made material. As Cleve Miller, the CEO of English360, explained in his presentation, you need a combination of both to meet the real, on-the-ground needs of learners, but just as importantly, you need both to meet the real, on-the-ground needs of workplaces. The workplaces are, after all, the ones who pay the bills!
If the best ESP teaching is a collaboration between teachers and learners, then maybe the best support for ESP is a kind of collaboration as well - a ‘collaboration’ between general, carefully structured, all-purpose coursebooks and specific, workplace-tailored content.
After all, just as learners know things that teachers don’t, so teachers know things that publishers don’t. And it’s wonderful to be part of a project that is setting that knowledge free at last.
Links:
Jeremy Day interviews Cleve Miller about ESP on the ‘Specific English’ blog:
Nick Robinson’s ESP podcast on PEO





The course looks at both big names (Home Depot, Levis) and smaller businesses (Naked Pizza, CoffeeGroundz) guiding learners through the ideas and concepts using authentic material from the companies’ sites and comment from forums and blogs. A short case study of Starbucks provides learners with a template for the final project where they can explore their own area of interest and produce a report or presentation.

